Hello, I’m Midori Masuzawa,

a UX Designer who bridges

user needs and stakeholder goals.

I’m global and

currently based in Zurich.

Who?

From a young age, I’ve been driven by curiosity, always eager to understand the ‘why’ behind everything, excited about solving problems, and thrilled to bring ideas to life alongside others.

With a background in architecture, I am fueled by visionary creativity, a Kaizen (continuous improvement) mindset, and a commitment to growth. I excel at connecting ideas and opportunities to lead innovative, challenging projects that address both business and user needs.

Life feels more meaningful when I can make everyday moments a little brighter for those around me and beyond.

Why UX?

Over the past 9 years of designing experiences as an architect, I’ve realized that today’s experiences are increasingly a blend of both physical and virtual elements. This realization sparked my interest in UX and service design.

With the rise of technologies such as Artificial Intelligence, Machine Learning, Large Language Models, and universal voice interaction, I enjoy the challenge of creating more human, inclusive, and intuitive user experience.

What’s Now?

As a UX advocate, I excel at listening to users, identifying their needs and pain points, while aligning these insights with stakeholders’ business goals. I’m passionate about integrating user value into business strategies through research, ideation, iteration, and delivering meaningful services and engaging products to the world. I am ready to apply UX methodologies and my business skills to amplify holistic business successes.

What I Do Outside of Work

Experimental Cooking

I enjoy experimental cooking on weekends. The joy that food brings to me is equal to what some people find in music. My approach is analytic by keeping logs on sources, amounts, size of ingredients, temperature, texture, time etc. I believe in Kaizen (continuous improvement) everywhere and always try to aim at perfection!

Adventurous Traveler

I am an adventurous traveler who explores every part of the beautiful earth.
I enjoy diving at the bottom of the ocean, climbing the steep slopes of rime stone cliffs, canyoning along waterfalls, and trekking inside dark caves.
Of course, I am adventurous at trying local cuisines and ingredients as well.

Get in Touch

Have any questions?
Feel free to say hello!