Hello, I’m Midori Masuzawa,

a UX Designer who bridges

user needs and stakeholder goals.

I’m global and

currently based in Zurich.

Who?

Since my childhood, I’ve been curious about the why’s behind everything, excited about problem-solving, and passionate about bringing ideas into realization. I believe that life is more meaningful when I can make everyday life a little better for people.

Why UX?

For the past 9 years of designing experiences as an architect, I’ve come to realize that today’s experience is more about the combination of physical and virtual. That’s how I got interested in UX design and service design.

What’s Now?

As an advocator, I am passionate about listening to users and understanding their true needs. I am thrilled to research, ideate, iterate, and deliver meaningful services and products to the world.

What I Do Outside of Work

Experimental Cooking

I enjoy experimental cooking on weekends. The joy that food brings to me is equal to what some people find in music. My approach is quite analytic by keeping a log on ingredients, temperature, time, etc. I believe in progression and look forward to perfection!

Adventurous Traveler

I am an adventurous traveler who explores every part of the beautiful earth.
I enjoy diving at the bottom of the ocean, climbing the steep slopes of rime stone cliffs, canyoning along waterfalls, and trekking inside dark caves.
Of course, I am adventurous at tasting local cuisines as well.

Get in Touch

Have any questions?
Feel free to say hello!